To connect and communicate with existing customers and prospect ones, businesses launch social media accounts along with a website. What many brands fail to comprehend is how important it is for their websites and social media pages to be linked together. It’s more than the share buttons or the social media icons that are commonly found on websites. Although these social buttons and icons serve a purpose, an effective call to action or CTA leading to social media pages is not the same.

Social media CTAs are a bit different from traditional CTAs normally found in emails and websites. Here you’ll learn more about the importance of social CTAs, some sample CTAs you can apply, and other methods to promote your social media pages.

Why you should link to social channels from your website?

Some would argue that it’s counter-intuitive to add links that would take your visitor out of your website. Many brands agree with this sentiment so they avoid utilizing social CTAs. However, although it can be considered as an outbound link, it can benefit you if it sends website visitors to your social media pages. There are a couple of reasons why it’s advantageous to add links to your social media pages on your website.

Stronger Online Presence

Your audience and prospective clients can learn more about the brand through your social media page. Often, there is information on your social pages that they wouldn’t find on the website. Social media pages also allow you to interact more often with your audience and in ways that a website cannot provide. It’s important to use social channels that fit your business. Once you’ve laid out a solid strategy, you can strengthen your online process easier.

Boost social media marketing

Although website and social media marketing strategies are not always linked, the audience that you drive towards your social media pages will highly benefit you. When you increase your social media following by sending website visitors, you have a bigger audience to market your next campaign and promote on social media. This provides a cost-effective method to build your online following organically. You have an audience that’s already interested.

Improve SEO

CTAs and social media links on your website can also help with SEO. Moz reveals that outbound links are important in link building and can also improve search relevance. In addition, links from your website also improve ranking on search engines because they help in determining the site’s relevance when users perform a search.

9 Social CTAs for Your Website

1. Check out our feed

Combine this CTA with a widget of your Twitter or Instagram feed to entice your website visitors to view and follow your social media accounts.

2. Connect with me

If you want to widen your professional network, this can be used to lead website visitors to your LinkedIn page. You can add it to your homepage, about page, or any blog post.

3. Share with friends

This is a more specific version of the common “Share” CTA and will encourage your website audience to share your content with people they like. You can modify the tagline to fit the content such as “Share with colleagues” for a work-related post or “Share with family” for a recipe blog.

4. Message our Facebook page

Aside from phone and email, social media is also a great alternative customer support channel. This type of CTA will encourage customers to send you a message on Facebook or another social media platform.

5. Let’s talk on Twitter

This is a friendly and approachable CTA that also gives your audience the feeling that they can easily talk to your brand.

6. Follow us on Instagram

This CTA can be applied to any social media page and is a great way to tell your website audience that you have active social pages.

7. Check out our journey

When you’re launching a campaign for a new product or have an ongoing one, you can encourage your website visitors to follow your social media accounts to improve engagement. This CTA can also be used to link to a video platform such as YouTube if you have one.

8. Learn more on Facebook

Encourage your website visitors to view your social media accounts and discover more about your brand. You can add a photo from your Instagram feed or a relevant tweet from your account.

9. Don’t miss anything

This CTA highlights that your social media updates should not be missed and creates that sense of urgency for viewers to follow your pages.

Other Ways to Promote Socials

If you’re already using CTAs but want to do more to promote your social channels, there are other methods you can use. Combining these strategies with some social CTAs will help you get faster results from outbound links

Link Recent Posts

Embed your Twitter or Instagram posts to show your website visitors that you are active on social media. They can interact with these posts and land on your social page when they click on them.

Embed YouTube Videos

Link your recent YouTube upload on your website. You can add this to a blog post, your homepage, or just a pop-up. Use a relevant video such as a review, customer testimonial, product demo, or a commercial. Embedding YouTube videos becomes easy with the help of website builders too.

Integrate LinkedIn Posts

If you actively post and publish articles on LinkedIn, use them to send website traffic to your LinkedIn page. Sending visitors to LinkedIn adds value and they will have a glimpse of your professional profile.

Final Thoughts

Adding links to your social media pages is an important aspect to consider if you want to grow your audience. Don’t avoid outbound links if it will send your website visitor to a relevant page. If you are using a website builder to create your website, find one with tools for social media that allows you to add buttons, embed posts, and highlight CTAs